The Wolf of Los Angeles - Chapter 338
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- Chapter 338 - A brand new way of film PR, Hawke said he learned it
After the preview, Tom Cruise and Eric specially invited Hawk to come to the “Night Walker” studio on Nanbowei Street.
Hawke sat on the sofa and asked, “Has the preview statistics been released?”
“The 102 questionnaires were collected and the average score was A,” Eric said.
Tom Cruise continued: “Paramon is very optimistic about this film. I chatted with Bells, the director of the distribution department. He thought the film was very interesting and had good commercial prospects. Although it is incomparable to mainstream commercial blockbusters, if it is well operated, the box office in North America will have a hope of over 100 million yuan.”
Hawke agrees with this statement. Although he is an amateur in film distribution, he is very clear that Tom Cruise’s appeal is extremely strong in this era.
“What about winning the prize?” This is another point that Hawke cares about.
“Paramon and my company will do their best to get the prize,” Tom Cruise said.
He talked with Hawke last year and reminded: “We agreed to win the prize together.”
Hawke naturally remembered and said directly: “The primary goal is the best actor.” He looked at Eric: “Best director and best film are very difficult. Eric is a newcomer, and it is very difficult to win awards. For the best film, the probability seems to be a little higher.”
Eric said without being confused, “This is my second feature film.”
“These awards are all declared, and now there is still time to go before the awards season. We have to look at not only ourselves, but also our opponents.”
Hawke fully agrees: “Every Oscar must have results. If the opponents perform too badly in all aspects of the year, as long as we are better than them, we will naturally win.”
Tom Cruise finds Hawke and wants to do exactly that.
He had already thought about it: “The core judges of the college don’t like me very much. Can we make them dislike their competitors even more?”
Hawke gave his thumbs up and said, “Tommy, we thought of one thing. I think this is the essence of the Oscars.”
Eric lacked experience in this area and asked, “I know that Hollywood takes a lot of time, money and energy to do publicity and public relations, and present his own advantages to everyone, so that they can know that we are better?”
“This is just one aspect.” Hawke explained simply: “Strictly speaking, the Oscars are a general election in the film industry.”
Eric was puzzled.
Tom Cruise explained first: “In every election, the two sides are comparing not only who is better than who is better, but who is worse than who is worse. This development trend is becoming more and more obvious. I don’t think it will take long to decide the outcome of the election. Who will become who is worse than who is worse than who is worse.”
I have to say that Tom Cruise still has a certain vision for being popular all over the world for 20 years.
He also said: “The competition between the two parties has actually broken the lower limit long ago, and extremely fierce confrontations and shameless means emerge one after another.”
This sentence reminded Eric of one thing: “For example, the Watergate.”
He thought for a while, “And there is also a little Kennedy.”
Hawke withdraws the topic: “A few months before the awards season, the situation of the award-winning opponents is about to start collecting, especially preparing to invest heavily in the crew of Best Actor, Best Screenwriter, Best Director and Best Picture.”
Tom Cruise responded: “I hired a team specifically to do it.”
Hawke helped Tom Cruise to win awards, and he had his own purpose. He reminded: “I received news in the first half of the year that “Brokeback Mountain” produced by Focus Pictures will focus on awards such as Best Actor, Best Director and Best Picture. They have received sponsorship from a foundation and may make a lot of money.”
Eric had heard people talk about this film before: “Honey video? Is this kind of film going to be an Oscar?”
Tom Cruise reacted quickly because he knew that the Oscar was not only the highest award for Hollywood movies, but also represented something else.
For example, social trends and political significance.
Take Hollywood’s best foreign language films as an example. The quality of the film is not the first criterion for selection. The most basic criterion is the theme and intention of the film, whether to sit on the Hollywood side.
Tom Cruise has had **** rumors and does not shy away from this: “There are a lot of homosexuals in Hollywood. Although many people dare not make it public, they have been promoting the **** movement. Behind this movie…”
“We don’t care what the background of Brokeback Mountain or what kind of theme it is. If they compete for these awards, they will be our opponents and our enemies.” Hawke’s attitude and way of doing things are the same as before. He looked at Cruise: “I think we should focus on this crew.”
When Tom Cruise was at the point where he was missing the recognition of a heavyweight award, he did not hesitate at all: “I will make people focus on this crew.”
Hawke is not only targeting the crew of Brokeback Mountain, but also the BlackRock San Francisco branch behind the project.
Both sides have seen blood.
There are also traces left by last year’s explosion on Kovina Center Street.
The three of them discussed for a while, and Hawke was about to say goodbye and leave.
When Tom Cruise sent him out, he answered a call, hung up and said to Hawke: “Just got the news, the Venice Film Festival closed three hours ago, and Brokeback Mountain won the Golden Lion Award this year.”
Hawke didn’t pay attention to the situation outside of North America, but he wasn’t surprised, because Europe has been ahead of the United States in terms of homosexuality.
Taking advantage of the latest news, Hawke said: “It seems that Brokenback Mountain will become our strong rival.”
Tom Cruise was much more serious than before and said, “I will have someone collect all the information on this crew.”
He asked Eric: “Who is the leading actor in Brokeback Mountain?”
Eric knows a lot: “Heath Ledger, an Australian actor.”
Tom Cruise frowned: “I haven’t heard of it much.” The difference between the two in terms of status is too big.
Eric said: “I starred in Brothers Grimm with Matt Damon a few years ago.”
Tom Cruise still looked confused.
Hawke immediately said goodbye and left. On the way, he called Caroline and asked her to check the situation of the judges and sponsors of this Venice Film Festival.
After going to work on Monday, Caroline’s assistant sent Hawke the latest information.
Because the direction is very clear and it took a little time to find out a lot of things Hawke wanted.
At the just-concluded Venice Film Festival, behind seven advertising sponsors, there are investment backgrounds of BlackRock or foundations controlled by BlackRock.
These can be said to be coincidentals. After all, although BlackRock has not developed very quickly since its listing in 1999, it has also gained a certain reputation in the investment field.
This may happen under the wide net.
But Hawke continued to look down, and the information found later was not very ordinary.
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The chairman of the jury of this Venice Film Festival is John Bowman, a director from the UK. He has directed films such as “The Exorcist 2”, “Glorious Years”, and “Panama Tailor”.
John Bowman is preparing for the new film “Tiger’s Tail”, and the BlackRock Film Foundation is the largest investor.
The BlackRock Film Foundation is also one of the biggest investors in the project “Brokeback Mountain”.
Hawke felt like he had learned this.
Earning awards is not only done by public relations and publicity, but also through this method.
The magic of money is everywhere.
But this method cannot be applied to the Oscars.
The three major European film festivals are jury awards, among which the jury chairman has great power. If the chairman is determined to promote a certain film that is not very bad, the other judges can basically not stop him.
Some jury chairmen work on balance and create strange results, such as several people who win the same award at the same time.
The Oscars were voted by more than 5,000 members of the academy. Take Tom Cruise for the best actor as an example. The corresponding actor judges need investment, with about 1,200 people.
Hawke considered which method to use.
The ideal result is not only that Brokeback Mountain cannot win the Oscar heavyweight award, but it is best not to even get the nomination for the heavyweight award.
The **** community has not yet emerged, and “Brokeback Mountain” is still a non-mainstream movie.
Hawke thought about what he was doing to intensify the division of American society.
What are the opposition between various social groups and forces?
Hawke picked up the phone and called Tom Cruise, saying, “On the Broken Back Mountain, we will focus on contacting several actresses. Those who are ambitious or greedy for money are the best. When they come back from Venice, they will give them a big gift.”
Tom Cruise replied, “Leave it to me.”
Hawke hung up the phone.
With the current Hollywood atmosphere, as long as an actress is willing to stand up, it will never become a slander.
What Hawke is going to launch is naturally a real high-end business war.
The office door knocked from outside at this time, and Caroline came in wearing red high heels.
Miss Me pulled open the chair and sat opposite Hawk, between the legs of a pair of chopsticks, pulled the professional skirt, revealing her calves wearing stockings.
She smiled openly and said, “I have agreed to the City Hall about the Coast Office Building and financial subsidies. The City Hall needs you to sign the contract.”
Hawke asked, “When?”
Caroline’s feet quietly stretched forward: “It would be best if I made an appointment with a design company this afternoon and talk about the renovation of the coast building tomorrow.”
“Yes.” Hawke looked at the schedule and said again, “Brian signed on behalf of the Town Hall?”
Caroline’s feet on the ground exerted force, dragged and moved forward, reached into the feet under the table, and moved further forward: “It’s him.”
Hawke leaned back slightly, leaned against the back of the chair, and his feet stretched out hit the pointy place. He couldn’t help looking at Caroline: “Your hoof.”
Caroline turned around and said, “You hit my high heels.”
Hawke seemed to smell a scent of sheep, but he was full of thought in dealing with the Ackerman family for a while and said, “Let’s have a good talk during the random inspection.”
Caroline blinked: “Call Megan together.” (End of this chapter)