Super Invincible Battleship - Chapter 56

Chapter 56: Chapter 44: Highly Popular

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Lu Pingping was indeed a genius in management, having completed the enormously tedious tasks of factory equipment calibration, recruitment and training of production workshop workers, procurement of raw materials and packaging, all within a mere ten days, demonstrating an exceptionally high work efficiency. If Yan Fei had to handle these matters himself, he would need at least two months.

After the acquisition, the food processing factory was renamed “Dream Food Processing Co., Ltd.,” a wholly-owned subsidiary of “Dream Technology Development Co., Ltd.”

The food processing factory had previously produced biscuit products and had the production qualifications for biscuits, so as long as the relevant department’s filings were in order, production could continue. Once the biscuits produced passed inspections by the relevant departments, they could go on the market for sale.

In terms of the sales model for the weight-loss cookies, Lu Pingping, after consulting with Yan Fei, rejected the approach of opening physical stores and instead chose to directly open an online store on Taobao for sales.

After all, Yan Fei’s startup capital was limited, and following the acquisition of the food processing factory and the recruitment of production staff, procurement of raw materials and packaging, there wasn’t much left. The model of finding agents by collecting security deposits was also dismissed by them. The weight loss cookies had no brand recognition at this stage, so even if they held such an investment conference, no one would attend, let alone be foolish enough to pay a deposit. Therefore, in the early stages, the sales department at Dream Foods was tasked with opening an online store.

Yan Fei had great confidence in his weight-loss cookies, believing that as soon as someone tried them, they would immediately enjoy the pleasure of losing weight. But at the beginning, how to make a name for himself and promote his weight loss products to the public was a big challenge. After all, this was not an era when the “fragrance of wine needs no bush,” and no matter how good the products were, promotion still mattered.

So, if the products had no brand recognition, even opening an online store would attract no business. Originally, Yan Fei wanted to create an Internet sensation, raising product awareness by having dieters personally try the weight-loss cookies, but Lu Pingping vetoed this idea.

Such a method was easily exploitable by competitors. Once rivals spread negative information while they were actively hyping the product, and once that negativity fermented and magnified online, the product would be shunned despite its efficacy, leading to a premature defeat, turning heroes into laughingstocks.

Therefore, to ensure a good start for the product’s launch, Lu Pingping still decided to take a traditional approach to product promotion, choosing to invest most of their remaining funds in advertising. Advertising costs for television stations and major portal websites were prohibitively expensive, beyond their budget, so Lu Pingping decided to focus on dense advertising in city bus televisions, subway car televisions, and transportation station platforms.

These locations offered low-cost advertising, and were frequented by concentrated groups of commuters. These commuters, often too busy to exercise, commonly experienced symptoms of obesity, yet they had sufficient purchasing power. They were the target customers for the weight-loss cookies.

While advertising in these places might make the product seem lower-class, it accurately targeted their intended customers, making it a cost-effective strategy. Moreover, Yan Fei and Lu Pingping had absolute confidence in their product; convinced that anyone willing to try the weight-loss cookies would certainly see results. Once word of mouth from consumers began to spread, that would be the true beginning of their product’s sales surge.

So, in the early stages, their goal was to broaden product recognition and attract as many people as possible to try their product.

Of course, in order to prevent the product advertisement from appearing too low-end, Lu Pingping did not skimp on the promotional video. She hired a famous domestic actress to endorse the weight-loss cookies. Just the production costs and the celebrity endorsement fee alone cost them 12 million for the year. This was virtually all of Yan Fei’s remaining funds, but both Yan Fei and Lu Pingping believed that as long as they built up product recognition, the product’s effectiveness would ensure a rapid market breakthrough and lead to hot sales.

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Due to limited funds, they decided to start their initial promotional campaign exclusively in Shanghai. As China’s financial capital, not only was it economically advanced, but it also served as a fashion benchmark with a leading influence in various aspects. Once the weight-loss cookies became popular in Shanghai, it was certain to drive sales in other cities.

Additionally, by choosing to promote on a small scale within Shanghai at the outset, they would not draw the attention of competitors, allowing them to buy time to grow and strengthen.

As Yan Fei was not familiar with business management, he entrusted all matters of product promotion and sales to Lu Pingping and focused solely on training the production workers. During production, he stealthily mixed the slimming liquid into the flour to create those delicious cookies with perfect weight-loss effects.

In the interest of the food factory’s security, Yan Fei recruited a few ex-military personnel from Shanghai’s job market and based the company’s security department on them. The food factory was located in a township on the outskirts of Shanghai, while the company headquarters remained unchanged on the 18th floor of the same building. This security department was responsible for safeguarding both the headquarters and the food factory.

On Lu Pingping’s end, everything was arranged in an orderly fashion, meeting Yan Fei’s expectations. One month later, all preparatory work was completed, and the factory began operating at full capacity, continuously producing the weight-loss cookies that were stockpiled in the warehouse.

At Yan Fei’s special request, the slimming liquid devised by the Auxiliary Brain contained no chemical drug ingredients. Therefore, when the relevant departments tested the weight-loss cookies, they found no illegal additives or harmful substances, and the cookies quickly passed inspection, gaining the qualifications for market sales as a food product.

On the other side, Dream Foods’ weight loss cookie advertisements and promotional posters started to frequently and densely appear on Shanghai’s buses, subways, and stations. The endorsement for the weight loss cookies was still that of a famous domestic actress, slowly drawing the attention of some target customers.

In the initial days after launch, the online store for weight loss cookies on Taobao was dismal. Despite several days passing, not a single order was placed. After all, over the years, people had been bombarded by too many weight loss product advertisements, none of which truly worked, and even if weight loss was achieved, it was often followed by a rebound. This caused many to lose faith in weight loss products.

However, since the general population tended towards obesity, there was a consistent demand for weight loss, and whenever a new product was introduced, people were still willing to give it a try, driven by the universal desire for beauty. The only issue was that these nutritional biscuits advertised were quite expensive, priced at a staggering 2000 yuan for a box containing just 20 cookies, with a total weight of only 200 grams, meant to be consumed over five days.

Yan Fei had calculated through the Auxiliary Brain the dosage of the slimming liquid needed for effect and found out that the human body only required 25 milligrams of the slimming liquid to develop weight loss antibodies. A box of the weight loss cookies contained 0.1 gram, which is 100 milligrams. Even accounting for some wastage during consumption, there was more than enough for the body to absorb an effective dose of the slimming liquid, allowing the immune system to acquire the weight loss antibodies and achieve weight loss.

These were the precise results calculated by the Auxiliary Brain, so Yan Fei had decided on such specifications for the weight loss cookies. The only thing that people found shocking was the price, which had reached 2000 yuan per box.

But both Yan Fei and Lu Pingping felt that the price was not expensive. Modern people generally lack exercise and consume excess nutrition, creating a massive demand for weight loss. The money spent on various weight loss products and physical exercise far exceeds 2000 yuan, and they might not even achieve weight loss. Whereas their own weight loss cookies genuinely worked; just one box could result in quick weight loss without any toxic side effects to the body, making it a very cost-effective option for those who wanted to lose weight.

It’s almost laughable; Yan Fei’s invention, which uses the immune system for weight loss, was a cutting-edge biological technology that could easily have garnered him a Nobel Prize in Medicine should he have published it. Yet, now it was disguised within cookies and sold as a food product without daring to reveal its true nature. He didn’t even file a patent for the invention, keeping it completely concealed.

However, there was no choice in the matter. Should the slimming liquid be exposed, even if it contained no drug ingredients, it would undoubtedly be regulated as a medicine. And once it fell under pharmaceutical regulations, there would be various restrictions, and proving its efficacy and lack of toxic side effects would require a lot of time—something Yan Fei didn’t have the time or patience to deal with through official procedures.

Lately, Yan Fei had been experiencing a sense of urgency. Ever since he took out Marquis and Zhang Baocheng two months ago, it had been eerily quiet, unlike the constant life-and-death encounters he faced before. He had the feeling that he was in the calm before the storm, on the verge of facing a fierce challenge.

Therefore, he was eager to quickly expand his influence and grow his power, for only when he increased in strength would he be capable of self-preservation. Relying solely on the martial force of drones, Yan Fei was far from invincible.

Although the advertising campaign for the weight loss cookies was aggressive, there were absolutely no orders from the first to the fifth day of official sales. It wasn’t until the sixth day that they achieved a breakthrough with a meager five boxes sold. Sales were eight boxes on the seventh day, twenty on the eighth, seventeen on the ninth, twenty-two on the tenth, sixteen on the eleventh, and thirteen on the twelfth.

The sales performance over the first twelve days was dismal, a severe blow to the confidence of the sales staff at the Company. Despite the large-scale and high-frequency advertising bombardment, total sales were only 101 boxes, with revenue amounting to 202,000 yuan, making them question the potential success of the product…

Unexpectedly, starting from the thirteenth day, sales of the weight loss cookies began to skyrocket, reaching a hundred boxes in a single day. On the fourteenth day, sales hit 520 boxes, and on the fifteenth day, they soared to 1430 boxes.

From then on, daily sales rapidly increased, and the weight loss cookies became extremely popular. By the thirtieth day, daily sales had astonishingly reached 10,000 boxes, with single-day revenue exceeding 20 million yuan, achieving a truly terrifying figure.

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Thank you to readers: Lin ● Yun, Wind in the Rainbow, and V Style Vagabond for your donations. Thank you to all readers for your collections and recommendations.

With your support, the book has made it through the plot transition period. Starting tomorrow, the book will return to the thrilling journey of drone upgrades.

Some readers mentioned that the previous plot was too bland. The author has therefore cut short the main character’s business development phase, so the storyline may not stand up to scrutiny in some aspects. For example, food cannot bear the name of weight loss, nor can such effects be advertised, among other issues. Please understand these shortcomings! Let’s just enjoy it for the fun…